Gilbane Advisor 6-30-21 — whose sandbox?, cloud paradox, CMOs CDOs, news

Kate Kaye reports on Googles commitment to the UK’s Competition and Markets Authority (CMA) to allow them

This is related to CMA’s enforcement action against Google, the lack of support for FloC, and likely responsible for Googles recent decision to extend the life of cookies for two years. Kaye mentions the W3C, where there are ongoing discussions about privacy and what should be in a Privacy Sandbox, but it is not clear what CMA’s role would be —"referee" seems aspirational. It should be noted that Google is a master at creating industry initiatives and using their resources to influence or control development outcomes. FloC, AMP, Core Vitals, and schema.org structured data are all examples. (For deep dives see Michael Andrews’ Who benefits from schema.org?, and Scott Gilbertson on Core vitals and AMP).

A16z’s Sarah Wang and Martin Casado provide an eye-opening analysis of the short and long term costs of cloud computing. The near-term time-to-market and cost benefits of cloud are clear and well known, but over time they report

The infrastructure costs go up if you stay on the cloud, and the cost and difficulty of moving off the cloud increase over time. They do offer some advice — mine is to read their article.

Leverages machine learning to deliver personalized recommendations in real-time for anonymous shoppers without lots of data or segmentation.

Includes: integrated Azure Text Sentiment Analysis, Copy-pasting widgets in Page Builder. Form Builder Sections & custom multicultural URLs.

The software generates text suggestions, while the human user decides how to use them for greater text variance and more efficient processes.

Object storage software they say reshapes how organizations store, manage, and extract value from their growing stores of unstructured data.

Uses an NLP engine and proprietary conversational technology to take action on any data or document in an enterprise’s technology ecosystem.

Builds on Mirakl and Adobe Commerce integration with Magento open source and helps joint customers build and operate enterprise marketplaces.